Dear survey respondent,

Thank you for participating in the Internet survey on the Business Use of Internet by Companies in Malaysia.

Please answer all the questions below and it should take approximately 15 minutes to complete. Should you require any assistance or clarification, please contact the undersigned.

Thank you and Best regards

Chuah Toon Hong (student no: EGC96021) Dr Ainin Sulaiman (Supervisor)
Tel: 03-6320703 ����� Tel: 03-7593650�
[email protected] [email protected]

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Survey on The Use of Internet for Business

Please answer all questions. It will take approximately 15 minutes to complete.

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Section A : Use of Internet for Business

  1. How long has your oragnisation been using the following Internet applications?

Internet access ���������������������������������������� ����

Electronic mail
Web site/home page

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  1. If your organisation has web site/home page, did your organisation use outside vendor or own staff to develop and implement it?

Own Staff ����� Outside Vendor ���� Both ���� Not sure

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  1. Does your organisation assign any staff(s) specifically for managing or maintaining the above Internet applications?

Yes, only one staff���� Yes, more than one staff���� None���� Not sure

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  1. Have your organisation provided any training on Internet for the staff after implementing the above Internet applications?

Yes���� No���� No, but intend to have within one year���� Not sure

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  1. How many employees have access to the Internet? ����

and, how would you agree with the following statements regarding their level of Internet knowledge?

Most of the staff know how to use Internet
There is at least one staff who is an expert in Internet
The staff is better in Internet compared to others in same industry

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  1. Please indicate which of following the business functions that your organisation currently use or intend to use Internet (within a year)?
Marketing and Advertising Using Intend To

Publishing company information and the product/services offered

Providing new services - e.g. search engines, Internet yellow pages, web hosting

Marketing Research Using Intend To

Researching on consumers preferences and competition

Researching and evaluating new supplier

Customer service and support Using Intend To

On-line help - FAQ, User manual

Handling customers feedback/queries - email, on-line form

E-Commerce Using Intend To

Processing sales order from customers on-line

Co-ordinating procurement with suppiers on-line

Processing electronic payment or credit transaction on-line

Internal/Inter-organisation Using Intend To

Communication and transferring files via e-mail, telnet

Recruitment - advertising job vacancies

Tracking incoming and outgoing goods delivery (shipment, courier service)

If your organisation has used Internet in business functions not listed above, please describe below :� Use��� Intend to use

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Section B: Information Needs and Competition

  1. How would you agree with the following statements in relations to your organisation�s information needs?
My organisation requires up-to-date information constantly�
Having access to relevant and reliable information is important to my organisation
It is important for my organisation to access the desired information fast whenever is required.

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  1. How would you agree with the following statements in relations to the industry your organisation is operating in?
The competition among companies in our industry is intense
There are many companies offering similar products/services
Customers can easily switch to other companies product/services

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Section C : Perception Towards the Use of Internet for Business

  1. Do you agree that by using Internet, your organisation can achieve the following:
Enhance the corporate image�����
Increase sales�����

Develop new business opportunities -� local and export���

Have first hand knowledge about customer needs
Establish stronger relationships with customers and suppliers
Reduce cost for marketing and products promotion��

Reduce cost for customer support and communication

Reduce cost for market research�

Improve communication among employees and branches
Increase the number of choices for suppliers/service providers

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  1. In your view, how would you agree with the following statement regarding the use of Internet for business?

There is support from the top management for the use of Internet
The staff will welcome the adoption of Internet by the organisation.
Internet use for business is part of the business plan
It is possible to try out one Internet application first before committing more resources for other Internet applications
There are companies which have successfully adopted Internet
he Internet is not difficult to learn and use

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Section D : Barriers to the use of Internet for Business

  1. How would you agree with the following reasons that may prevent your organisation from� using more of the Internet?
Cost of setting up Internet presence is high
Need additional staff to manage the Internet applications
Difficult to justify the cost with desired benefits
Information from the Internet is not considered useful
Market potential of Internet users is too small for the business
Our sales/marketing requires high degree of human interaction
Internet is not as effective as traditional marketing channel
Most suppliers do not have access to Internet
It will upset the existing distribution channels
Insufficient security for on-line credit payment transaction
Insufficient security to prevent hacking and viruses
Insufficient qualified vendors for developing applications
Lack of standards/regulations from government on Internet issues
Lack of knowledge about the potential applications of Internet
Telecommunication infrastructure is not adequate

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  1. How would you agree with the following problems/concerns that your organisation may have with the existing usage of Internet?
The cost of maintaining Internet presence is high
The company has difficulty in promoting the web site
Difficulty to target the right customer segment
Has difficulty in locating the desired information
Customers are reluctant to provide their data on-line
Services provided by the ISPs are inadequate
Additional staff and time required to analyse and respond to customers� feedback/queries

� If there is other problems/concerns. Please describe below:

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  1. Considering all the above problems/concerns on the use of Internet, what is the possibility of your organisation using or using more Internet applications in the near future?

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Section E: About your Organisation

  1. Select one of the followings that best describes your organisation�s industry :

  1. How long has your organisation been established? ��������
  1. How many employees are there in your organisation?���

  1. What is your organisation annual sales turnover?����

  1. Who are the main customer/end-user of your organisation�s product/services?

Individual consumers���� companies����Others�

  1. Select one of the following that best describes your organisation�s sales/marketing area :

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  1. How would your organisation distribute its products/services? (multiple ticks allowed)< /l i>

distributors/agents ��� wholesaler ��� retailers ���

direct to end-ser/consumers ��� others

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  1. Does your organisation have internal IS (Information System) Department?

    Yes ��� No��� Not sure

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  2. Who owns majority share in your organisation? Malaysian Foreigners

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  1. In which state of Malaysia is your organisation located?

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  2. What is your position in the organisation?

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Thank You for your inputs. Your answers will remain confidential and will be used solely for my academic research. Should you like to be informed about the outcome of the research, please provide your email below:

Please ensure that you have answered all questions before you press the submit button.

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